Recently, I wrote a thing for some people, and since those people opted to go in a different direction, I wanted to share the thing I wrote with you, Dear Reader(s). I had a lot of fun researching this and I think it’s a topic that could easily be expanded upon.
I chose to write about the Studebaker automobile, or more specifically, the Studebaker advertising machine, which really had a lot going for it. Headquartered in South Bend, Indiana (home to my alma mater-Go Irish!), Studebaker made cars for distribution around the world. One of South Bend’s private high schools is actually located on the grounds of and old Studebaker Mansion (which was later sold to the Bendix family – another local manufacturing family), and I hear that if the kids are lucky, teachers will take them to the mansion part of the building and show them all the Prohibition-era hidey holes. Another Studebaker mansion is now a high end restaurant – Tippecanoe Place. But what I didn’t know about Studebaker was how their success seemed so driven by the power of advertising.
So, Dear Reader(s), what follows is probably not my best research work ever, but there is more thorough information in the Further Reading section that I hope tickles your fancy. Because this topic is really interesting.
1961 Studebaker Hawk
